Muleskinner

Issue date: 3/20/08 Section: News

Media Credit: Photo Courtesy of AMA Members of AMA participated in a project promoting the Big Brothers Big Sisters. Bottom row; left to right: Lizzie Crockwell, Danielle Michaelis, Kelsey Andes, Jill Loethen, Aaron Kempker. Top row; left to right: Scott Smith, co-advisor, Matt Amos, Kaitlyn Newland, Kyle Marler, Rachel Davis, Julie Lorkowski, Charlie Schwepker, co-advisor. [Click to enlarge]

The UCM American Marketing Association (AMA) chapter has been awarded a prestigious grant to finance their community service project with Big Brothers, Big Sisters.

AMA Collegiate Chapter Community Service grants give up to $1,000 to fund collegiate chapters' community service projects designed to strengthen nonprofit organizations in their communities.

The Big Brothers, Big Sisters project was written and submitted by Kandice Gerdes, with help from the chapter's faculty advisors, Scott Smith and Charlie Schwepker. Though Gerdes graduated in December, her fellow AMA members are making the plan a reality.

"Basically what we are trying to do is create more traffic for the Big Brothers, Big Sisters program," Smith said.

The project includes a detailed promotional plan that is designed to increase the exposure and community knowledge of the Big Brothers Big Sisters program. Targeted areas include community centers, college campuses, churches and other organizations that might be interested in a service activity.

"Sometimes you get volunteers who are a little older and don't connect as well with the kids, who are anywhere from second to seventh grade.

It's different hanging out with a cool college kid. We really want to get people involved from campus and plan to promote Big Brothers, Big Sisters among this specific demographic," Smith said.

Stormy Taylor, the executive director of Big Brothers, Big Sisters of Johnson County, said this project helped target the problem of recruiting and maintaining volunteers.

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